Sunday, May 31, 2009

Romance Novel Sales Up!

Here's one sub-genre that's doing well during the recession, which makes sense when you think about it. According to this AP story, sales of romance novels rose 2.4% during the week of May 10th.

For a bit of contrast, sales of travel books were DOWN 16%. Mysteries? Down 17%. Ditto self-help books. Logically, you'd suppose folks looking for a bit of wish-fulfillment or escape would buy those as well, right? But apparently nothing beats soft core titillation. Duh.

Cheap thrills for tough times! Yeah!

However, I must say that the romance-reading folks interviewed for that article made me wonder about the point. One woman had just lost a child in a horrible game-playing accident; another is blind and looking for work. Financial strain, chronic illnesses, trajedy--was the journalist dared to find the women with the worst problems who then found solace reading romance novels?

I guess she's got to keep her job interesting too.

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